Upper Bright Side

Innovation nowadays is not needed more than it was before. It is a fact of business life, past, present and future. Industries we know now were not here ten or fifty years ago, and not all of our industries are likely to be around ten or fifty years from now. Products become obsolete and new technologies replace old ones. Everyone innovates with an ever-increasing speed. Still, companies find themselves in a dilemma. Once they have developed their processes to world-class levels of excellence, maintained high levels of business intelligence and invested heavily in innovation, then why are they still stuck on the same markets with the same counterparts and with the same challenges? This dilemma rushes them back into a tail-chasing race of innovating more and faster.

Welcome to Upper Bright Side. We believe that innovation is too important to be left to companies’ research and development departments. Without a clear concept and an adequate strategy, innovations tend to remain confined to the departments who created them, or only reach the markets companies already serve. We regard the challenges our clients face from this perspective and help them explore undiscovered markets and novel applications. We develop concepts for new markets and new products by combining scientific research, strategy and creative branding.

Our clients include DSM, the Academic Medical Center in Amsterdam, the life science cluster in the North of the Netherlands, Technopolis - TU Delft, Solvay and Science Port Holland.