From a simple calculation, Ford director Lee Iacocca deduced that the post-war babyboom
generation would reach driving age in the middle of the 1960s, but would not have
a lot to spend on a car. So he developed a ‘poor man’s Ferrari’ - the Ford Mustang. This
idea saved Ford from ruin. Over 418,000 Mustangs were sold in the first year alone.

New and successful concepts do not arise spontaneously. They are the outcome of thinking differently. The outcome of looking at familiar things in a different way. In the future, this conceptual way of thinking will increase in importance.

In line with the lifestyle approach, moreover, the park is an interesting venue for related as well as unrelated industries. It is a structured yet open space for the exchange of ideas, concepts, knowledge and applications for existing and novel solutions to the demands of lifestyles.