In the 1920s, Albert D. Lasker developed a campaign for Sunkist which tripled the
company’s sales in citrus fruit. He introduced orange juice, with the slogan ‘Drink
an orange’. Especially this idea made Lasker into one of the most brilliant advertising
people of the twentieth century.

New and successful concepts do not arise spontaneously. They are the outcome of thinking differently. The outcome of looking at familiar things in a different way. In the future, this conceptual way of thinking will increase in importance.

In line with the lifestyle approach, moreover, the park is an interesting venue for related as well as unrelated industries. It is a structured yet open space for the exchange of ideas, concepts, knowledge and applications for existing and novel solutions to the demands of lifestyles.